Venturerock
Venturerock is an ecosystem of Founders, Backers & Builders building the next generation of global tech companies. They invest in early-stage ventures, active in the field of technology infrastructures, blockchain, AI, IoT, FinTech, HealthTech, and Smart City. During our collaboration, we helped them redefine their visual identity, emphasizing the brand’s values.
Branding
The concept behind the branding is based on the bold & strong words that emphasize what Venturerock is.
The name Venturerock is written in binary code and translated to Brail Alphabet, to create a pattern. The pattern represents the metaphor for code – “code is the new building material”.
The words Founders, Backer, Builders are deconstructed and the letters decomposed.
Assets
The dots and letters are used as the main elements for the brand’s communication assets.
