About us

We begin with curiosity, the kind that asks questions before rushing to answer them. We believe good design doesn’t just solve problems; it listens first. Our work moves fluidly between ideation, creative direction, coaching, and hands-on implementation, with a 360° approach that’s both intuitive and strategic.

Research is central to everything we do, not as a box to tick, but as a way to uncover what truly matters. We collaborate with people who care about what they create, and who want the process to feel as considered as the final result. We design with people, for people.

Piece of Cake Studio is based in Amsterdam and was founded by Art Director Ioana Enescu.

Services

Creative Direction

From concept development to final execution, we oversee every aspect of the art direction process. We like to pay attention to details that bring unexpected insights and perspectives about your business or brand.

Branding

Branding is the salt & pepper of our studio. We want to ensure that every touchpoint reflects your values and goals. We focus on aesthetics and creative strategy together with discovering what makes your brand unique.

Graphic Design

We design for a desirable near future, making sure that our design vision will cater to the needs and aspirations of tomorrow. Our aim is to shape a future where functionality meets beauty, and where design is enhancing everyday life.

Concept design

We uncover insights that matter. From there, we help shape and refine the creative direction through exploration, iteration, and prototyping, turning early ideas into grounded, well-formed concepts that reveal what’s possible.

Web Design

Our process begins with curiosity, learning what drives you, what sets you apart, and how you connect with your audience. From this, we craft intuitive and impactful websites that don’t just look good, but serve real purpose.

Web Implementation

We know how challenging it can be to start from scratch, that’s why we’re here to support you all the way. Whether you’re launching something new, or evolving your brand, we build no-code platforms that are easy to manage and built to grow with you.